Meet the team.

The Wirk Consulting Team is ready to support you and your team to help improve your organization’s performance.

Ashka Wirk, BSc, MBA, CMC, ACC

Ashka Wirk is the Principal of Wirk Consulting, bringing a unique blend of consulting, coaching, and facilitation expertise to help clients improve their organization’s performance. She is a Certified Management Consultant (Canadian Association of Management Consultants), experienced facilitator, and Certified Executive Coach (International Coaching Federation). She has a BSc in biology from UBC and an MBA from the Schulich School of Business at York University.

Ashka is a seasoned private sector leader. She began her career as head of Business Development with Okanagan-based biotechnology firm, AgriForest Bio-technologies where she designed and implemented marketing and sales strategy, built strategic business collaborations, and worked closely with the firm’s R&D team to ensure that AgriForest remained innovative to ensure its long-term sustainability. She then led the healthcare association management subsidiary of Vancouver-based StemCell Technologies, the largest biotechnology company in Canada – first as an Executive Director of several not-for-profit international and national healthcare association clients, then as CEO of the firm.

As a management consultant for the last ten years, Ashka has provided consulting support to numerous ministries and agencies in the BC public sector; to not-for profit organizations of all configurations and sizes; and to small and medium-sized private sector businesses to improve their organizational performance.

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Alexa Tremblay, BCom, CMC (In-progress)

Alexa Tremblay is the Project and Communications Coordinator at Wirk Consulting. She plays a key role in all aspects of Wirk Consulting’s operations – from business development to project management to client relations. Alexa has a Bachelor of Commerce degree from the Peter B. Gustavson School of Business at the University of Victoria and is working towards a Certified Management Consultant designation (Canadian Association of Management Consultants).

Alexa brings strength in thoughtful planning, meticulous execution, and delivering exceptional client experiences. She has intentionally taken on roles where her work has an impact. Prior to joining Wirk Consulting, Alexa was Communications Coordinator for two female-led, Vancouver Island-based companies – first with a retail clothing company and then with a boutique communications firm, where she designed and implemented social media strategies including managing organic and paid content, overseeing posting and engagement across all social channels, and analysing results. In addition to her professional roles, Alexa served as the Executive of Human Resources for the University of Victoria Commerce Students’ Society. In this leadership position, she oversaw a portfolio of four directors and supported a team of 60 individuals dedicated to kick-starting connections between students and business professionals through various activities and events, so students could get the most out of their education, both academically and socially.

She has an unwavering commitment to helping Wirk Consulting deliver on it’s promise to clients to serve as an experienced partner and trusted advisor – ensuring clients achieve real results.

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Maggie McKenna

Maggie McKenna is an Analyst at Wirk Consulting – supporting all aspects of client engagements from proposal development, data analysis and reporting, session preparation and delivery, to follow up.

Maggie’s academic journey at the Peter B. Gustavson School of Business at the University of Victoria has provided her with a solid foundation in commerce and entrepreneurship, further supported by hands-on experience during co-op terms. Her previous co-op experience focused on sustainable agriculture, teaching her farming techniques and eco-friendly business practices. This exposure expanded her understanding of eco-conscious business operations and fueled her passion for promoting sustainability. Beyond her studies, Maggie served as the Social Media Director for Found off The Grid at the University of Victoria, a club dedicated to getting more students outdoors, where she fine-tuned her skills in digital communication, engagement strategies, and content creation. This role strengthened her ability to connect, expand, and engage with community in support of an important cause.

This blend of academic and real-world experience has equipped Maggie with a comprehensive skill set that she is keen to apply in the consulting world. Her approach is characterized by enthusiasm for her work, a commitment to excellence, and a readiness to tackle the challenges ahead with innovative solutions.

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Here’s what our clients say about our work together.
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Ashka Wirk is an exceptional business and strategic planning consultant. With her expert guidance and facilitation, we created a clear and aspirational strategic plan that will ensure we continue to meet growing affordable housing needs in Greater Victoria. She is extremely organized and knowledgeable with a thorough planning approach that teased out our bold ideas, trends, and risks to ensure our organization could be successful into the future. She was also very skillful at facilitating discussions with our leadership, front line staff, and board. What I really appreciated about Ashka was the advice she provided throughout the process while reflecting her breadth of experience. I would highly recommend Ashka and look forward to working with her again in the future.

- Virginia Holden
Executive Director, Greater Victoria Housing Society
02

Ashka Wirk was an absolute pleasure to work with. She was adept at facilitating discussions with our front-line team, our leadership and our Board of Directors, ensuring everyone felt engaged and respected. Ashka pushed us to be bold and creative, and also gave us the tools to stay practical and focused. The end result of Ashka’s wonderful leadership is a Strategic Plan supported by all levels of our organization and a tactical plan that will allow us to achieve our goals. I would highly recommend working with the Wirk Consulting team.

- Claire MacLean
CEO, SHARE Family & Community Services Society
03

Ashka Wirk is an exceptional facilitator and strategic planning consultant. I have had the immense pleasure of working with her on a number of initiatives, including our recent 5-year strategic plan at YWCA Metro Vancouver where she facilitated community listening and board planning sessions. She is thoughtful, flexible and always willing to jump in with tactful advice and guidance to keep projects on track.

- Erin Seeley
CEO, YWCA Metro Vancouver
04

My team and I had the pleasure of working with Ashka Wirk and her truly amazing, energetic team at Wirk Consulting, who provided exceptional support in developing a strategic framework for our Indigenous Partnerships and Reconciliation Branch within the Ministry of Agriculture and Food. Ashka’s exceptional skills and expertise were evident throughout the process. She and her team excelled at bringing structure, clarity, and focus to a complex and evolving area of work. Their collaborative approach and ability to distill diverse input into a cohesive framework have set the Branch up for success. Ashka’s professionalism and strategic insight were invaluable, and I highly recommend her and team to organizations looking for expert guidance in navigating complex initiatives.

- Ian Foss
Director, Indigenous Partnerships and Reconciliation, BC Ministry of Agriculture and Food
05

Ashka Wirk is an excellent strategist, facilitator, leader, and project manager. Ashka is not only professional, creative, flexible, and fun to work with – she listens deeply and always delivers high quality results. One of Ashka’s many superpowers is engaging her clients in productive, creative, and action-oriented discussions to help focus and propel her clients forward, and I wholeheartedly recommend her.

- Carly Jokic
Executive Director, Employee Experience, BC Emergency Health Services
06

Recently, the Victoria Immigrant and Refugee Centre Society embarked on a journey of organizational diagnosis and self-analysis, a monumental task in both scope and significance. Wirk Consulting’s expertise was crucial in engaging our entire staff, management, and Board of Directors. Their exceptional facilitation created an environment of inclusivity and reflection. Their ability to navigate complex discussions and extract cohesive, strategic insights has strengthened our organizational framework and refreshed our commitment to serving our community of newcomers, refugees, and immigrants. Wirk Consulting’s contribution has been decisive to our progress, making them an invaluable partner in strategic planning and organizational development.

- Luis G. Aguirre
Executive Director, Victoria Immigrant and Refugee Centre Society
07

Wirk Consulting is great to work with, always professional, helpful and flexible. Their structured approach helps to bring focus to the process and their facilitation skills ensure everyone feels heard.  Having Wirk Consulting support the development of our new 5 year Strategic Framework has led to clarity in our purpose, our goals and our tactics to achieve them. The reporting dashboard has been instrumental in quickly and effectively communicating the status of our initiatives. I highly recommend Wirk Consulting.

- Coreen Rodger Berrisford
Executive Director, BC Landscape & Nursery Association
08

EVA BC has worked with Ashka Wirk on a number of diverse projects and initiatives over the years. Ashka always helps us move to where we want to and ensures we get where we need to. Ashka is thoughtful, intelligent, highly skilled, and a pleasure to work with. We look forward to working with Ashka again in the future.

- Ninu Kang
Executive Director, Ending Violence Association of BC
09

Working with Ashka Wirk was an incredible experience that exceeded our expectations in every way. Her professionalism, dedication, and expertise were second to none, and she went above and beyond to understand our unique business needs and challenges. She provided invaluable guidance and insights that helped us develop a strategic roadmap for our growth plan. We highly recommend Ashka to anyone looking for a strategic partner to guide their growth plan. We feel fortunate to have had her expertise and guidance throughout our journey.

- Rob Cupello
VP, Business Development, NowMedia Group
10

I hired Ashka Wirk to lead Beacon Community Services’ Board of Directors Visioning Day after she came recommended from a number of people. I was impressed by her ability to command a room and get people on board with ideas — even people who were initially on completely different pages. Ashka is extremely professional, efficient, and understands how to work with groups of professionals to develop a shared vision. I highly recommend her.

- Tricia Gueulette
CEO, Beacon Community Services
11

We engaged Ashka Wirk to help our Minister’s Advisory Group to develop a strategy and network for regenerative agriculture and agritech in BC. Ashka brings a structured, engaging, and results-focused approach to stakeholder engagement and strategic planning. She became an integral partner to the Co-chairs and the Secretariat team. You and your organization will be glad you engaged Ashka!

- Glen Lougheed
Co-chair, Provincial Minister's Advisory Group
12

I am so very pleased for this opportunity to provide an enthusiastic endorsement for Ashka Wirk. Our office engaged her consultancy services to lead in strategic plan development as well as a workplace culture pulse check. Both were done with an outstanding degree of professionalism, engagement and tact. Staff personally benefited from Ashka’s development support, and collectively, our team continues with focus and a vision that Ashka helped us set out. Highly recommended!

- Jerymy Brownridge
Private Secretary to Lieutenant Governor of BC & Executive Director of Government House
13

I highly recommend Ashka Wirk if you or your organization are considering undertaking the work of stakeholder engagement, strategic planning or change management. Ashka has a deep knowledge of strategy and change management. She is engaging, whip smart and empowers leaders and organizations to do the work required to create compelling, visions and missions and most importantly how to implement and live the goals and priorities. She has been a great asset to us!

- Michelle Koski
Former CEO, Investment Agriculture Foundation of BC
14

Ashka Wirk became my coach after we were connected through a mentorship program at UVic. Throughout the past two years she has coached me through my journey of navigating my career as a new grad, and has served as a sounding board that has helped me to pursue opportunities I might not have otherwise. I would highly recommend Ashka to other young leaders interested in a coach to help them explore, reflect, and take action.

- Emma Chester
Consultant, Deloitte Canada
15

Ashka Wirk has played an instrumental role in facilitating strategic planning with our Sophie’s Place Team to evolve and elevate the Lower Mainland’s first fully integrated Child and Youth Advocacy Centre. Ashka strikes a wonderful balance between group engagement that respects the complex dynamics of interdisciplinary teams and crystallizing a compelling strategic Vision and Plan.

- Gerard Bremault
CEO, The Centre for Child Development of the Lower Mainland
16

I’ve had the pleasure of working with Ashka Wirk for several years now on multiple projects, large and small. Her experience and guidance were a key resource in leading us to develop our last strategic plan and helping to organize those strategic priorities into an achievable operational plan. Ashka takes time to invest herself in understanding the specific goals and outcomes desired and translates that understanding into logical and approachable actions that yield tangible results. I would encourage anyone looking for leadership coaching or strategic planning to consider Wirk Consulting.

- Chris Reed
COO, Investment Agriculture Foundation of BC
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